Bel Group, France

Founded in France in 1865, Bel Group is a family-owned food company with a portfolio spanning dairy, fruit-based and plant-based products. Its brands include The Laughing Cow®, Babybel®, Boursin®, Kiri®, Pom’Potes® and GoGo squeeZ®.

As part of its ambition to provide healthier and more sustainable food, Bel is expanding its plant-based offering, including plant-based versions of iconic brands such as The Laughing Cow®, Babybel® and Boursin®. The Group is also investing in alternative-protein innovation as it works towards a more balanced portfolio of dairy and plant-based products.